Our Mission
To Protect the World's Remaining Biodiversity. By Mobilizing Financial Markets and Investors.
Mission
We are a mission-driven impact company.
We are focused on protecting the world’s remaining biodiversity hotspots.
We mobilize financial markets and institutional investments to create nature-positive outcomes.
We aggressively reinvest profits to decisively and rapidly expand biodiversity protections.
What are Biodiversity Hotspots?
These are rare areas that contain most of the world’s remaining living organisms and species, all of which are at risk of extinction. There are 36 recognized biodiversity hotspots globally, making up only about 3% of the world’s surface area while containing most of the world’s biodiversity. Biodiversity hotspots are the remaining wonders of nature, bustling with all that there is left in the world’s species variety and churning out services crucial to life on earth: oxygen, carbon storage, freshwater, food, weather and temperature control, all at a scale impossible to replicate by humans.
Why financial markets?
Financial markets are perhaps humanity’s most powerful invention — seated at the core of capitalism, they have the power to mobilize unfathomable amounts of capital towards valuable endeavors. The US capital markets are the largest and most liquid capital markets by far. The complexity of the financial markets reminds us of the complex ecosystems built by nature, and oddly they have similar value: the US capital markets command some $160 trillion, while nature’s remaining biodiversity hotspots are estimated to be worth $150 trillion / year (BCG). To date, biodiversity and financial markets have not met, but it is time for them to do so. This will help nature thrive, and investors generate returns.
Why protect biodiversity?
We think saving species from extinction and protecting their natural habitats needs no additional rationale. But just in case: not only do these hotspots keep humans alive, they are also valuable beyond imagination: BCG estimates the world’s biodiversity to be worth over $150 trillion (!) per year. Additionally, more than half of the world’s global economy is directly tied to nature, so ongoing interference with nature will result in economic consequences well beyond those expected from climate change. This means conserving biodiversity and its hotspot habitats is not only existential for nature, but also for our economy and humanity itself.
